Inspired by the Olympian who learnt from YouTube. We asked grassroots athletes how they used video to learn? 8 out 10 told us they practised what they watched in order to improve. The missing link was the ability to get feedback from the Content Creators they were seeking to emulate
Out of that, the Invictus SportsTech Creator Economy Platform was born
It sparked our curiosity and we discovered the following:
YouTube the very same platform that helped develop an Olympic star, has over 51 million channels to date and more than 2 billion monthly logged-in users who generate billions of views. 500 hours of video content is being added to the YouTube platform every minute.
According to think with google:
We too spoke to grassroots athletes and discovered the following
Because we know grassroots athletes can benefit from getting feedback from sports content creators. And, content creators need better avenues to monetise their craft. In 2022, we built and launched our very own creator economy platform with an inbuilt Athlete Feedback tool. Over time, we will be making improvements to the VA tool.
Aside from improving the Athlete Feedback tool, our longer-term vision is to offer the Invictus platform in a mobile app format. Additionally, we are seeking to integrate with wearables and sensors to create a superior precision remote coaching experience
For the Athlete
For the Content Creator